Takaful,
in your feed.

Eight years on the same account — Qatar Islamic Insurance Company. Across that span we've run the full digital programme — SEO, Google Ads, Meta Ads, social media management — and produced the design work that runs alongside it: campaign creative, festive films, branch and event material, print collateral, and renewal communications. Bilingual by default.

Digital programme · QIIC

Overview

The brief

QIIC wanted takaful (Islamic insurance) to feel as approachable as any consumer finance category — car insurance, health insurance, property. The category's dignity shouldn't make it unfriendly. Eight years later, we're still on the account.

We run the full programme: SEO, Google Ads, Meta (Facebook & Instagram) Ads, social management, plus the print and online design work that lives alongside it — festive campaigns (Eid, Ramadan, National Day), product launches, renewal reminders, branch material, fair stands, corporate gifting, and the everyday content calendar in between. Templated where it speeds the team up, bespoke where the moment deserves it. Bilingual by default.

Years on the account

Channels in parallel

AR · EN

Bilingual by default

∞

Designs · online & offline

Approach

How we worked

01 — SEO that compounded

Arabic and English content hubs around takaful FAQs and product categories — built to earn ranking on the questions people actually type, not the slogans the category likes to repeat.

02 — Paid that fed the funnel

Google Ads on intent keywords for new business; Meta Ads for prospecting and retargeting. Existing customers see different creative to prospects, and the renewal window gets its own treatment.

03 — Always-on social, festive moments hand-built

A motion-graphic library so the monthly content calendar moves fast — and Eid, Ramadan, and National Day get bespoke hero creative every year.

04 — Design that travels offline

Print campaigns, branch material, fair and event stands, internal comms, corporate gifting. Eight years of touchpoints — so the brand looks the same whether you find it on a search result or a roll-up at a trade fair.

From the calendar

Eight years of posts.

A small slice — seasonal moments, product launches, public-awareness days, lifestyle. Bilingual by default, Instagram-native, all running through the same templated system.