Zero landfill,
by design.
A sustainability animation for Hamad International Airport's zero-landfill commitment — the full recycling journey, terminal to offset, as a single calm visual thread.
The brief
HIA set a zero-landfill target and needed a film that could open a sustainability summit at 9am and loop on social at 9pm without changing tone.
We animated the recycling journey as one continuous visual line — terminal bin, sorting facility, material recovery, carbon offset — so the viewer followed a single thought from start to finish.
How we worked
01 — Continuity, not cuts
Designed every transition as a visual handoff, not a cut.
02 — Calm palette
Left the loud greens and oranges for activist posters. Used HIA's own earth tones.
03 — Numbers that matter
Only the stats HIA can defend on stage.
04 — Summit-to-social
16:9 hero cut for the summit LED + 9:16 and 1:1 for social + a 15-second internal-comms cut.
Frames from the recycling journey.
Eight years on the same airport — sustainability, terminal-side.
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